BCGo, an on demand mobility service in rural Calhoun County, Michigan, addresses social equity by providing transit in a low-density area where limited transport options are available. Learn how BCGo provides transit to vulnerable community members, such as those living with mobility challenges, elderly residents and low-income families, and how BCGo’s service design and delivery, such as offering point-to-point service that picks users up at their door and the use of smaller, wheelchair-accessible vehicles, positively impacted customers.